Last week we carried a story on local girl Shahna Smith and her emerging cosmetics company Amplified Beauty. Her journey is inspiring and her roots are firmly embedded in Broken Hill with the brand launched right here at Jagged Edge Beauty.
And now Amplified Beauty has taken another big step with the announcement the company’s products will now be available on Westfield Direct.
Westfield Direct is the online version of Westfield shopping centres that sprawl right across the country. You can either order for delivery or click and collect at your local Westfield Shopping Centre.
“We now as a company, have the opportunity to reach a much larger audience, allowing us to broaden our brand awareness and our story which will result in inspiring more females while providing them with a great product,” Ms Smith told us.
“It allows us to have a level playing field with the most well-known brands in Australia, who are competitors for Amplified Beauty, without needing a store-front.
“Exciting is an understatement,” says Ms Smith, “but I also know that this is only the beginning for us, and that we’re just getting started in the retail space of Australia.”
