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Tourism back on the agenda

By Dylan J Stone

The Palace Hotel will play host to The Broken Hill and the Outback 2023 Industry Launch and Tourism Strategy Seminar this coming Thursday in an event which will provide an opportunity for industry members to discuss upcoming tourism developments and local activities.

Nicholas Heath, Director of Pace Marketing, will be the keynote speaker and will be discussing the latest trends in experience stacking, upcoming changes to the Visitor Information Centre website, and updates on Visitor Guides and Tourism Maps.

Mr Heath has been involved in local, state and national marketing for almost three decades, according to Pace Marketing.

The seminar will be the first of many which the industry will be holding into 2023 and beyond, to help position Broken Hill and the Far West to continue to attract tourists and improve tourism experiences in a post-COVID economy.

Patrick Kreitner, from the Visitor Information Centre, said the seminar will be, “primarily about the new visitor guide, as the last three years of the pandemic has shown just how important it is for people who come here to actually have a visitor guide in their hand”.

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Mr Kreitner added, “you’d think by now that it would be all digital, but while visitors might be researching online, they really love something in their hands and it will be invaluable as a marketing tool to get people inspired to come here. Visitor guides work very well.”

Mr Kreitner told the Barrier Truth, “we have been inundated with requests from information centres, roadhouses, and other places for visitor guides due to the amount of people asking about Broken Hill from other areas around the state and across the border. It’s clear that physical visitor guides are here to stay, and so

Thursday’s seminar will focus on the importance of these guides to the community, and discuss how the guides will be improved in future.”

Those wishing to RSVP are asked to email [email protected] by October 17 to reserve a seat at this event on October 20, beginning at 5pm for a 5.30pm start at the Palace Hotel.

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