Local business – Aura Clinic and Spa

Kate Pryor

Aura Clinic and Spa has become a beauty industry institution in Broken Hill since opening its doors in 2005, both under original owner Kyla Page and current owner Kate Pryor.

In 1991, Ms Pryor moved to Adelaide to study Beauty Therapy, after working with Karen Pearce at Karen’s Skin Fitness.

Years later, Ms Pryor came into contact with Ms Page when she was studying Beauty Therapy at the Heather Langton Academy of Beauty Therapy, where Ms Pryor was working as a lecturer.

They would later work together at Ms Page’s previous business, A Line of Beauty.

Describing Aura Clinic and Spa as “a sanctuary to relax and unwind,” Ms Pryor says the business has “a focus on skin and nail health, and complete body wellness.”

The business is, “utilising some of the most advanced technology and leading medical-grade skincare to achieve outstanding results in anti-ageing skin revision,” Ms Pryor says. She added, “the team at Aura are dedicated to continued learning, and increasing their skills and knowledge, to ensure their clients are always receiving the very best care and advice for their skin.”

Aura was recognised at the Australian Beauty Industry’s Face and Body Awards as the Best Business NSW in 2019, an accolade Ms Pryor is proud to own.

Ms Pryor acknowledges, “a challenge faced in this service-based business is finding qualified and professional staff, and to provide the very best in Beauty Therapy and massage treatment.”

To ensure the business keeps at the forefront of developments, Aura has formed close relationships with training institutions so training can be delivered in the clinic, which means staff don’t have to move away to study.

“My connections in the beauty industry have provided a comprehensive training package to be able to be delivered to our staff to ensure we are all keeping abreast of the developments in the beauty industry, and therefore offering a premium service to our clients,” Ms Pryor says.

One of the major changes she’s found in business ownership in her time has been, “the increase in the use of Zoom and other online-based meetings and training,” particularly due to the Covid pandemic.

“This has allowed the staff to attend training and meet with product suppliers more frequently, and is now allowing me to manage the business remotely,” Ms Pryor added.

Now owning and managing an established business, Ms Pryor’s advice to a budding entrepreneur is the plain and simple. “Do what you love, and you’ll never work a day in your life. If your business reflects your passion, it will be successful.”

Aura is now taking bookings on 8087 4887, via the website, or on the BOOK NOW link on either Aura’s Facebook or Instagram homepages.

Aura Clinic and Spa is open Monday 9am – 5.30pm, Tuesday 9am – 8pm, Wednesday 9am – 5.30pm, Thursday 9am – 8pm, Friday 9am – 5.30pm, and Saturday 9am – 2pm.

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